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Adidas targets the Chinese interior Adidas (BERADS) Europe’s biggest sports goods maker will open 2500 stores and expand its sales network to 1400 Chinese cities in an effort to regain market share lost to foreign and domestic competitors in one of the World’s most rapidly growing retail markets.
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Adidas plans to reach far into the Chinese interior to open the new stores Initially this will be in urban areas with as few as 500 000 people and then by 2015 in cities with a population of just over 50000 company officials said in Shanghai on Tuesday (1 of 3) READING didas and the Chinese market) UNIT 8 MARKETING.
